Dynamic FOX helps deliver impressive ROI
The Background
Sovereign Luxury Travel, have over 50 years’ experience in creating tailormade luxury holidays around the world. Their specially curated destinations and luxury resorts mean they have something for everyone and offer holiday packages to include Luxury Honeymoons, Island Hopping, Villa Holidays, Five Star Holidays, Boutique Hotels. Results from previous campaigns were going in the wrong direction so the client approached FOX for support & advise to drive higher volumes of enquiries & bookings to improve their ROI (Return on Investment).
The Solution
The previous campaign was a generic piece being mailed to a target source within the clients database, on analysing and profiling the database we broke this down into segments and customer type.
(Loyal Regular Adults / Luxury Loving Adults / Family Repeat Bookers)
We then advised on producing three different creatives for each segment. The creative content was updated so it became more personalised and dynamic for each customer type, imagery was tailored to make each piece more eye catching, relevant & engaging to improve brand awareness with the end consumer.
The Results
Loyal Regular Adults saw enquires increase by 76% with confirmed bookings increasing by 42%
Luxury Loving Adults saw enquires increase by 76% with confirmed bookings increasing by 42%
Family Repeat Bookers saw enquires increase by 52% with confirmed bookings increasing by 82%
